Props to ‘Groundswell’

So like a good student embarking on a new project, I checked out some books from the “library” aka Amazon. So far I’m very impressed with Groundswell by Charlene Li and Josh Bernoff of Forrester Research. It’s tagline describes it well: Winning in a world transformed by social technologies. The book does a great job of breaking down the brave new world of the social web — blogs, forums, social networks, RSS, wikis and much more — into understandable categories. It presents a global perspective on the people that make up the social Web evolution. Case studies and examples are interesting, relevant, and most important with such a fast moving subject, current. Probably the coolest feature of the book is that it practices what it preaches — The book was co-authored and fact-checked using a Wiki(a site used for sharing and organizing content from multiple contributors) — After publishing, the authors maintain an ongoing blog(http://blogs.forrester.com/charleneli/) that cross references content from the book with relevant current events. And the writing style is straightforward and quick to digest. I recommend it for anyone who has even a slight interest in harnessing the power of the Internet in their profession or hobbies.